The project will employ low‑impact, environmentally sustainable materials and combine noble elements such as exposed concrete, glass, and abundant greenery.
The proposed hotel—named Puerto América—will occupy the Ciudad del Mar building within the public port domain of the Bay of Cádiz. It will be classified as a 5‑Star “Gran Lujo” establishment and will integrate harmoniously with the maritime and port scenery of the area.
These are some of the details unveiled today by its promoters, Alianza Serendipia S.L., the parent company of the Factoría Serendipia group, who won the competition run by the Port Authority of the Bay of Cádiz (APBC) to design, build, and operate a mixed‑use building for hospitality, retail, dining, and related services in the Puerto América zone of Cádiz’s port.
The media launch was attended by APBC President Teófila Martínez; the city’s mayor, Bruno García; the owners of the winning group, Óscar Vega Bernáldez and Rafael Cebolla Arteaga; and the project’s architect, José Ángel Peñascal.
As President Martínez emphasized, “Alianza Serendipia’s commitment to this project in this location provides a fundamental stimulus for the future development of this area and its integration with the city.”
Martínez described the site as “a privileged space offering some of the best views of the city and the Bay. But to make the surrounding initiatives viable, you need a flagship development that ensures activity and vitality around the clock.”
Likewise, the mayor highlighted the importance of reviving a long‑unused area and noted that “this project fits perfectly with the transformation of the entire dock‑to‑city zone.” He also stressed that an investment of this scale “generates wealth and, more importantly, jobs for the people of Cádiz,” reminding the audience that the project is expected to create some 150 direct jobs—80% of them permanent—and pledges to hire at least 10 people who are socially excluded or have disabilities. Indirect employment will total around 300 jobs, and during construction some 200 additional contracts will be generated.
In the same vein, Óscar Vega stated that one of the group’s objectives is “to showcase the best of our cities and continue developing projects that generate high‑quality local employment and opportunities.”
“Cádiz is experiencing an extraordinary moment of tourist and cultural momentum, and we firmly believe that the five‑star Gran Lujo Hotel Puerto América at Punta de San Felipe will help elevate its profile with a thoughtful, contemporary, sustainable, and authentic proposal (…) offering high‑end tourism in which congress tourism will play a starring role,” Vega declared.
Architect José Ángel Peñascal explained that the design is respectful of and integrated into the surrounding maritime port landscape. It will honor the natural environment through its form and the use of ecologically sustainable, low‑impact natural materials, combining exposed concrete, glass, and lush vegetation.
The hotel’s design aims to become a benchmark of contemporary architecture on the Cádiz coast and to maximize views over the Bay. The program includes 120 sea‑facing rooms, landscaped gardens, multiple pools, a variety of dining and leisure areas, a fitness center, retail zone, spa, and a 300‑seat convention center.
The complex will be further enhanced by advanced energy‑efficiency strategies and sustainable mobility solutions, integrating comfort, sustainability, and operational excellence. Following the award of the competition, administrative proceedings for the concession were initiated—pending the Council of Ministers lifting the current ban on hotel uses—covering approximately 9,318 m² for a term of 50 years, which is the maximum allowed by law.
